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After Selecting a Sweater on the ASOS Web Site,Kelly Ong

question 107

Multiple Choice

After selecting a sweater on the ASOS Web site,Kelly Ong filled out the required customer and credit card information.A box with a checkmark inside was next to the following statement: "Yes,I would like to receive promotional information via e-mail from ASOS." The statement suggests that ASOS is using which of the following marketing tools?


Definitions:

American Psychological Association (APA)

A leading scientific and professional organization representing psychology in the United States, dedicated to advancing the creation, communication, and application of psychological knowledge to benefit society and improve lives.

Ethical Guidelines

Set of principles designed to guide behavior and decision-making based on moral duties and virtues.

Random Sample

A method of selecting a subset of individuals from a population in such a way that every individual has an equal probability of being chosen.

Sample of Convenience

A sample of convenience is a collection of subjects or units chosen based on their easy availability and proximity to the researcher.

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