How Does Database Marketing Benefit Consumers

question 40

Multiple Choice

How does database marketing benefit consumers?

• A) Companies make name-brand products and images readily available to customers.
• B) Companies benefit from sales leads and customer-relationship gains.
• C) Customers receive better prices on products and services that they need.
• D) Customers receive faster and more reliable service from companies.
• E) Customers receive instant credit from more companies.

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Definitions:

Top-Down Perceptual Processes

Cognitive processes that involve using previous knowledge, expectations, and experiences to interpret and understand sensory information.

Template Matching

A technique in pattern recognition in which a predefined template or pattern is compared with potential matches.

Prototype Matching

A cognitive process where new items are compared to an idealized or average category member to make recognition or classification decisions.

Gibson's Theory

A theory of perception that emphasizes the importance of environmental affordances and direct perception, proposed by psychologist James Gibson.