________ Are Designed to Engage Consumers in Interactions That Will

question 45

Multiple Choice

________ are designed to engage consumers in interactions that will move them closer to a direct purchase or other marketing outcome.

• A) Corporate Web sites
• B) Marketing Web sites
• C) Web communities
• D) Brand Web sites
• E) Affiliate programs

---

Definitions:

Beneficiary

A person or entity entitled to receive benefits or funds from a will, insurance policy, trust, or other financial instrument.

Advertising

The process of making ads for the marketing of goods or services.

Insurance Company

A business entity that provides financial coverage to individuals and entities against potential losses or damages in exchange for premium payments.

Insurable Interest

A stake in the value of an entity or thing that provides a legal right or requirement to insure it.