Which of the Following Is a Primary Disadvantage of Viral

question 16

Multiple Choice

Which of the following is a primary disadvantage of viral marketing?

• A)The costs of viral marketing are too high for most companies.
• B)The brand associated with the viral message is usually forgotten.
• C)Marketers have little control over who receives the viral message.
• D)Viral messages are offensive to many potential customers.
• E)Viral messages are blocked by most search engines.

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Definitions:

Pandemic

An outbreak of a disease that occurs over a wide geographic area and affects an exceptionally high proportion of the population.

Incidence Rate

The frequency at which new cases of a condition or disease occur in a specific population over a particular period of time.

Health Department

A government agency at various levels (local, state, national) responsible for public health policies, regulations, and community health services.

Cross-tabulation

A statistical tool used to analyze and understand the relationship between two categorical variables by organizing data into a table.