What Characteristic of Niche Sites Makes the Medium MOST Appealing

question 50

Multiple Choice

What characteristic of niche sites makes the medium MOST appealing to marketers?

• A) audience sizes larger than those of social networking sites
• B) wide variety of demographics and purchasing patterns
• C) audiences of people with similar interests
• D) commercial transaction capabilities
• E) podcasting and vodcasting capabilities

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Definitions:

Organizational Objectives

Organizational objectives are the specific, measurable goals set by a company or organization to guide its operations towards its strategic vision.

Marketplace Needs

The demands or requirements of consumers in a specific market, which businesses aim to satisfy through their products or services.

Strategic Planning

A systematic process of envisioning a desired future, and translating this vision into broadly defined goals or objectives and a sequence of steps to achieve them.

Vision

A forward-looking statement or concept that outlines what an organization or individual aspires to achieve in the future.