Refer to the Scenario Below to Answer the Following Questions

question 71

Multiple Choice

Refer to the scenario below to answer the following questions.
The Treble Clef offers a complete line of sheet music, musical instruments, and novelty gifts of a musical nature. In recent years, owner Gary Phan has even served as the local representative of several musical instrument manufacturers, providing a contact person for three local school districts. "If we don't have it, chances are excellent that we can get it for you," Gary tells all Treble Clef visitors and customers.
Most walk-ins are interested in a specific piece of sheet music from a particular era or just browsing among the hundreds of musical knick-knacks in the store. Gary spends most of his time making presentations to beginning music students at the local schools and making bi-weekly visits to the schools in order to deliver instruments, to make minor reports when possible, or to pick up instruments to ship to the manufacturer for more complicated repairs.
After dragging his feet for quite some time, Gary was convinced that a Treble Clef Web site could benefit a variety of customers. He began with a simple site explaining store hours and depicting types of gifts and services available. The site received so much response that Gary added a question-and-answer option. Questions poured in, ranging from "Where can I get the sheet music for 'Hello, Dolly'?" to "Do you carry clarinet reeds?" to "My saxophone needs two new pads. When will you be at Yamaha school to repair it?" Eventually, customers found the capability of ordering musical novelties online with a credit card as well. A gift could now be wrapped and sent to the recipient at no extra charge.
"I don't know how we did it without our Web site," Gary admitted. "It allows us to be so responsive. And our novelties sales have doubled!"
-Which of the following BEST describes the Treble Clef?

• A) a brick-and-mortar company that is now a click-only retailer
• B) a dot-com that has added a storefront to service local customers
• C) a click-and-mortar company that used to be a brick-and-mortar retailer
• D) a brick-and-mortar retailer that is struggling to compete with click-only firms
• E) a brick-and-mortar company that established a Web community for musicians

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Definitions:

Depression

A mental health disorder characterized by persistent sadness, lack of interest, and a range of emotional and physical problems.

Negative Schema

A cognitive structure that allows people to readily make negative associations.

Negative Information

Data or facts that produce adverse or undesirable impressions or expectations.

Depressive Schema

Cognitive patterns and beliefs that predispose individuals to perceive the world and themselves in a negative light, often associated with depression.