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How can a customer database be used as a relationship-building tool?
Deep Processing
An approach to memorization that involves meaningful analysis of information, leading to better retention than surface-level processing.
Shallow Processing
A cognitive processing strategy that focuses on surface-level details rather than the deeper understanding of information.
Encoding
The process of converting information into a form that allows it to be stored in our memory.
Testing Effect
The enhanced memory performance and retention resulting from the act of retrieving information during a test, as opposed to simply re-reading or reviewing material.
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