Roberta Is Trying to Decide Whether to Vote for a Political

question 20

Multiple Choice

Roberta is trying to decide whether to vote for a political candidate. Based on what she has read about him, she has concluded that he is not qualified for the position, but she agrees with his political positions. Also, she trusts him and likes his decisive personality. In fact, she likes him so much that she sent a small donation to his campaign. Her trust of the candidate represents the __________ component of her attitude toward him.

• A) affective
• B) cognitive
• C) behavioral
• D) situational

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Definitions:

SPIN Acronym

Stands for Situation, Problem, Implication, Need-payoff, and is a sales technique used to identify and provide solutions to customer problems.

Being Rejected

The experience of not being accepted or approved by others, often resulting in feelings of disappointment or inadequacy.

Customer Relationship Management

A system for managing a company's interactions with current and potential customers, often using data analysis to study large amounts of information.

Handling Objections

The practice of addressing concerns or doubts raised by customers during the sales process to facilitate a transaction.