Roberta Is Trying to Decide Whether to Vote for a Political

question 96

Multiple Choice

Roberta is trying to decide whether to vote for a political candidate. Based on what she has read about him, she has concluded that he is not qualified for the position, but she agrees with his political positions. Also, she trusts him and likes his decisive personality. In fact, she likes him so much that she sent a small donation to his campaign. Her opinion that the candidate is not qualified represents the __________ component of her attitude toward him.

• A) cognitive
• B) feeling
• C) intuition
• D) behavioral

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Definitions:

Concept of Reciprocity

A social norm that involves mutual exchange of favors or privileges, where an act of generosity or kindness is repaid in kind.

Market Specialization

A strategy where a business focuses on a specific market niche, offering specialized products or services to satisfy the particular needs of that market segment.

Customized Marketing Programs

Tailored marketing strategies and campaigns designed to meet the specific needs and preferences of a targeted customer segment or individual customer.

Evoked Set

A group of relevant brands or products that a consumer recalls from memory when making a purchase decision.