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Companies Need to Know Each Competitor's Product Quality,features,and Mix; Customer

question 75

Multiple Choice

Companies need to know each competitor's product quality,features,and mix; customer services; pricing policy; distribution coverage; sales force strategy; and advertising and sales promotion programs.These are all the dimensions that identify ________ groups within the industry.


Definitions:

Domestic Price

The price of goods or services within a country's domestic market.

Normal Good

A product whose demand increases when income rises and decreases when income falls, under the assumption that all other factors remain constant.

Domestic Price

The price of a good or service within a country, influenced by local demand and supply conditions, taxes, and costs of production.

Trade Price

The price at which goods are sold between companies before they reach the final consumer, often lower than the retail price.

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