Examlex
________ is profitable because the company knows the needs of the target customer segment better than other firms that casually attempt to sell to the same segment.
George Homans
An influential American sociologist known for his work in developing social exchange theory, which views social interactions in terms of cost-benefit analyses.
Success
The accomplishment of an aim or purpose, often measured by societal, personal, or objective criteria.
Preferences
The selection of one option or item over others based on greater appeal or value to the individual.
Social Resources
Resources that derive from an individual's or group's social networks, relationships, and social capital, influencing their ability to access opportunities and benefits in society.
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