Kodak's Film Business Didn't Suffer at the Hands of Direct

question 47

Multiple Choice

Kodak's film business didn't suffer at the hands of direct competitor Fujifilm; it lost out to Sony,Canon,and other digital camera makers,along with a host of digital image developers and online image sharing services.This is an example of ________.

• A) a blue ocean strategy
• B) benchmarking
• C) competitor phobia
• D) competitor myopia
• E) marketing myopia

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Definitions:

Indirect Materials

Materials used in the production process that do not become an integral part of the final product and are not directly traceable to specific goods.

Nonmanufacturing Costs

Expenses not related to the production of goods, such as selling, administrative, and financial costs.

Work in Process

Stock that consists of items that are in the midst of production but have not yet reached completion.

Job-order Costing

A cost accounting system that assigns manufacturing costs to an individual product or batches of products, ideal for customized orders.