Which of the Following Is Most Critical for Successful Niching

question 126

Multiple Choice

Which of the following is most critical for successful niching?

• A) having only a few specific customers
• B) buzz marketing
• C) follow-up
• D) specialization
• E) mass appeal of one idea

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Definitions:

Simple Effect

The effect of one independent variable at a particular level of another independent variable in a factorial design.

Factorial Research

Factorial research involves experiments that study the effects of more than one independent variable at a time on a dependent variable.

Single-Factor Research

An experimental design involving only one independent variable.

Independent Variable

A variable in an experiment or study that is manipulated or changed to observe its effect on the dependent variable.