A Company Is Guilty of ________ If the Company Forgets

question 30

Multiple Choice

A company is guilty of ________ if the company forgets latent competitors and only focuses on current competitors.

• A) marketing myopia
• B) misdirected segmentation
• C) competitor synergy
• D) competitor phobia
• E) competitor myopia

---

Definitions:

Database Structure

An organized model of how the data in a database is stored, accessed, and related to each other.

Navigation Bar

A user interface element that provides easy access to different areas or functionalities within a software application or website.

Form View

A display format in database applications that presents data fields for a single record onscreen for viewing or editing.

Postal Codes

A series of letters and/or digits appended to a postal address to assist in the sorting of mail.