Examlex
Name the three value disciplines.Why do firms establish them?
Marketing Mix
The combination of factors that can be controlled by a company to influence consumers to purchase its products; traditionally comprised of four Ps: Product, Price, Place, and Promotion.
Product
The specific combination of goods, services, or ideas that a firm offers to consumers.
Market Segmentation
The method of segmenting a market into unique groups of purchasers, each with their own needs, traits, or behaviors, who may need different products or marketing approaches.
Luxury Car Wash
A premium service providing thorough cleaning, polishing, and detailing of automobiles, emphasizing high-quality care and customer service.
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