Examlex
This researcher suggests that memory is a reconstruction of event highlights that may, or may not be accurate.
Product Repositioning
Changing the place a product occupies in a consumer’s mind relative to competitive products.
Competitive Products
Goods or services that are in direct competition with one another in the marketplace, targeting the same customer base.
Perceptual Mapping
A visual representation used in marketing to show how consumers perceive a brand or product in relation to competitors.
Market-product Grid
A matrix used to analyze and display the potential of various products across different market segments.
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