The Reappearance of a Learned Response After Extinction Has Occurred

question 133

Multiple Choice

The reappearance of a learned response after extinction has occurred is called __________

• A) counterconditioning.
• B) instinctive drift.
• C) spontaneous recovery.
• D) stimulus discrimination.

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Definitions:

Emotional Bond

Refers to the deep connection and feelings of attachment between a brand and its customers, often leading to long-term loyalty.

Advertising Budget

The amount of money allocated by a business for promoting its products or services through various advertising media over a specific period.

Promotional Objectives

Specific goals set by businesses for their marketing campaigns, focused on increasing awareness, sales, or market share for a product or service.

Product Life Cycle

The progression of a product through different stages from its introduction to growth, maturity, and decline in the market.