"If a Response Is Followed by a Pleasurable Consequence, It

question 99

Multiple Choice

"If a response is followed by a pleasurable consequence, it will tend to be repeated. If a response is followed by an unpleasant consequence, it will tend not to be repeated." This is a statement of __________

• A) the law of positive reinforcement.
• B) Rescorla's cognitive perspective.
• C) Thorndike's law of effect.
• D) Garcia's conditional emotional response.

Understand the role and impact of opinion leaders and social media influencers in marketing.

Recognize the importance of buying situations such as straight rebuy, modified rebuy, and new buy in business purchasing decisions.

Identify strategies marketers employ to address different levels of consumer decision-making involvement.

Understand the concept of derived demand and its implications for business markets.

---

Definitions:

Loan Rate

The interest rate applied to the amount of money borrowed from a lender, typically expressed as an annual percentage rate (APR).

Monthly Payment

The amount that is due every month to repay a loan, typically consisting of both principal and interest components, over a set period.

Mortgage Rate

The interest rate charged on a mortgage loan, determining the cost of borrowing for purchasing real estate.

Monthly Payments

Regular payments made each month, often in the context of repaying a loan or lease.