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One day as your professor is driving to work, another driver runs through a red light and hits his car. The professor is shaken up but survives the incident. However, the next time he starts to enter the intersection, he becomes nervous and fearful. Soon, he starts going to work via another route to avoid the intersection even though this route adds twenty minutes to his commute in each direction.
According to the principles of classical conditioning, why does the professor become scared of the previously harmless intersection? What can he do about this, as going via the other route is very time consuming? Be specific. Break down the situation into its parts, and show how the principles of learning apply.
Price Elasticity
A measure of how much the quantity demanded of a good responds to a change in the price of that good, often used to understand the sensitivity of demand in relation to price changes.
Midpoint Method
A technique used in economics to calculate the percentage change in variables, offering a more precise measure of elasticity between two points.
Price Elasticity
A measure of how much the quantity demanded or supplied of a good changes in response to a change in price.
Total Revenue
The total income received by a firm from selling its goods or services.
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