Experimenters Can Justify the Use of Deception Because __________

question 158

Multiple Choice

Experimenters can justify the use of deception because __________

• A) there is informed consent.
• B) research is more important than people.
• C) it may be necessary for the experiment to work.
• D) it is not that harmful.

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Definitions:

Conjoint Analysis

A statistical technique in market research to determine how consumers value different attributes that make up a product or service.

Utility

The total satisfaction received from consuming a good or service, often used in economics to explain choices made by individuals.

Idea Generation

The creative process of generating, developing, and communicating new ideas, which can be a product, a solution, or an improvement.