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Pilot-Test Your Questionnaire on a Broad Cross-Section of People, and Make

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Pilot-test your questionnaire on a broad cross-section of people, and make any needed improvements as you continue the survey.


Definitions:

Stimulus Generalization

A phenomenon in psychology and marketing where a response to a specific stimulus is elicited by similar stimuli, used in branding and advertising.

Tylenol Cold & Flu

is a medication brand designed to relieve symptoms associated with the cold and flu, such as fever, aches, and congestion.

Stimulus Discrimination

The process by which individuals learn to differentiate among similar stimuli and respond appropriately to each.

Routine Problem Solving

A consumer decision-making process used for purchasing frequently bought, low-cost items that requires minimal search and decision effort.

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