The Two Major Citizen Movements to Keep Business in Line

question 54

Multiple Choice

The two major citizen movements to keep business in line are environmentalism and ________.

• A) consumerism
• B) protectionism
• C) antimonopoly legislation
• D) interstate commerce
• E) innovation

Explain how digital marketspaces function and their benefits to both consumers and businesses.

Outline how online companies tackle consumer concerns about privacy and security.

Understand the unique capabilities of digital technology in promoting and sustaining customer relationships.

Define and understand the role of cross-channel consumers in modern marketing.

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Definitions:

Chi

A concept originating from Chinese philosophy that signifies the vital life force or energy that flows through living beings.

Familiarity

The quality of being well known or easily recognized, often resulting from being encountered frequently or studied extensively.

Perceptual Selection

The process by which individuals filter and select environmental stimuli to pay attention to, based on various factors such as interests, background, and expectations.

Perceptual Selection

The process by which individuals filter and select information from their environment based on their preferences, beliefs, and past experiences.