If Price Is Your Central Selling Theme, You Should

question 86

Multiple Choice

If price is your central selling theme, you should

• A) introduce the idea early and emphasize it often.
• B) mention it once and then move on.
• C) focus on it in the postscript.
• D) introduce it late in the message.

---

Definitions:

Foreign Banks

Banks that are based in a country different from where they provide services or conduct operations.

Direct Quote

A direct quote is a representation of the cost of one currency in terms of another currency.

British Pound

The currency of the United Kingdom, which is one of the world's major currencies, traded extensively in the foreign exchange markets.

Eurodollar Market

A market for US dollars deposited in banks outside the United States, particularly used for lending and borrowing between banks internationally.