Which of the Following Statements at the End of a Sales

question 19

Multiple Choice

Which of the following statements at the end of a sales letter would most effectively motivate the reader to take action?

• A) If you are at all interested in trying our product, please call me soon.
• B) Act now! Don't delay! Smart shoppers know that time is running out!
• C) Why not try our new computer software free for 15 days?
• D) Simply return the enclosed order card by October 1 to reserve your copy of this limited-edition poster.

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Definitions:

Discount Rates

The interest rate used in discounted cash flow analysis to determine the present value of future cash flows.

Present Value

Present Value is the current worth of a future sum of money or stream of cash flows given a specified rate of return, used in the assessment of investment attractiveness.

Initial Investment

The initial amount of money invested in a project, asset, or business at the start.

Annual Returns

Annual returns are the percentage change in an investment's value over a year, including interest, dividends, and capital gains.