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When Writing a Letter to a Customer, Emphasize What Your

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When writing a letter to a customer, emphasize what your organization can do rather than what it can't do.


Definitions:

Price Elasticity

The sensitivity measure of demand for a good relative to its price changes.

Demand Curve

It illustrates the relationship between the price of a good or service and the quantity demanded for a given period, assuming all other factors are constant (ceteris paribus).

Midpoint Method

A technique used in economics to calculate the elasticity of a variable, which averages the starting and ending values to minimize the bias in the elasticities calculated at different points.

Price Elasticity

The determination of how demand for a product is influenced by alterations in its price.

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