Which of the Following Statements About Primary and Secondary Audiences

question 113

Multiple Choice

Which of the following statements about primary and secondary audiences is not correct?

• A) The cooperation of the primary audience is needed to achieve the objectives of your message.
• B) The secondary audience approves or rejects the request presented in your message.
• C) The primary audience is often the highest-ranking person who receives your message.
• D) Not all of your messages will have both primary and secondary audiences.
• E) You can try to satisfy the needs of the secondary audience after you satisfy the needs of the primary audience.

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Definitions:

Group Polarization

The tendency of a group to make decisions that are more extreme than the initial inclination of its members.

Social Loafing

The situation where persons demonstrate lower effort levels in pursuit of a goal as part of a group than they do when working individually.

Risky-Shift Effect

A phenomenon where a group collectively decides on a course of action that is riskier than the decisions that individual group members would make on their own.

Informational Influence

Informational Influence occurs when individuals conform to the behaviors or attitudes of a group to obtain and accept accurate information or because they believe the group is competent.