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What Are the Five Questions You Should Ask Yourself When

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What are the five questions you should ask yourself when performing an audience analysis?


Definitions:

P-value

A statistical measure that indicates the probability of the observed data, or something more extreme, occurring under the null hypothesis.

Hypotheses

Proposed explanations for a phenomenon, which can be tested through experimentation and observation in scientific research.

Multiple Linear Regression

A statistical technique that models the linear relationship between one dependent variable and two or more independent variables by fitting a linear equation to observed data.

Gender

The range of characteristics pertaining to, and differentiating between, masculinity and femininity, including societal roles and identity.

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