The Grapevine Is Active at Every Level of the Organization

question 4

True/False

The grapevine is active at every level of the organization, moving information from one manager or employee to the next.

---

Definitions:

Basic Product

The essential features or the core benefit that a consumer receives from a product, excluding any additional features, branding, or packaging.

Vertical Marketing Systems

Professionally managed and centrally coordinated marketing channels designed to achieve channel economies and maximum marketing impact.

Contractual

Relating to, secured by, or involving an agreement between two or more parties, especially one enforceable by law.

Corporate

Pertains to a large company or group, often structured legally as a corporation, and engages in various business activities.