Items with a Difficulty Index of _______ Do Not Contribute

question 31

Multiple Choice

Items with a difficulty index of _______ do not contribute to the measurement characteristics of a test.

• A)0.25
• B)0.50
• C)0.75
• D)1.0

---

Definitions:

Internet Users

Individuals who access and use the internet via various devices for information, communication, entertainment, or transaction purposes.

Frequency and Reach

Metrics used in advertising to measure how often (frequency) and the extent of the audience exposed (reach) to a message.

IMC Message

A communication message created in accordance with Integrated Marketing Communications principles, ensuring consistent branding and messaging across all marketing channels.

Target Audience

A specific group of consumers identified as the intended recipients of an advertisement, product, or campaign.