Give Reasons Why a Company Would Expand Through Franchising Rather

question 3

Essay

Give reasons why a company would expand through franchising rather then through the setting up of its own branches.

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Definitions:

Organizational Justice

The perception of fairness in the workplace, including fair treatment, distribution of resources, and information sharing.

Herzberg's Two-Factor Theory

A motivational theory which suggests that there are certain factors in the workplace that cause job satisfaction, while a separate set of factors cause dissatisfaction.

Goldilocks Rule

suggests finding a balance in tasks or challenges that are neither too easy nor too difficult to maintain motivation and engagement.

Goal-Setting Theory

A theory that emphasizes the importance of setting specific, measurable, achievable, relevant, and time-bound goals to enhance motivation and performance.