question 88
Multiple Choice
Net Devices Inc. The following balance sheets and income statements are for Net Devices Inc., a manufacturer of small electronic devices, including calculators, personal digital assistants and mp3 players. For purposes of these questions assume that the company has an effective tax rate of 35%.
BALANCE SHEETS
ASEETS ($in thousands)
Fiscal year end Cash Marketable securities Receivables Inventories Other current assets Total current assets Property, plant & equipment Intangibles Deposits & other assets Total assets2011$875,6506,560771,5801,320,150249,0003,222,9401,118,750263,050184,500$4,789,2402010$571,2500775,2501,254,600231,2002,832,3001,100,300241,000168,250$4,341,8502009$154,2300902,0001,418,500229,9002,704,6301,122,400215,600168,900$4211530
LIABLIIES ( $ in thousands)
Fiscal year endAccounts payableCurrent long term debtAcculed expensesIncome taxespayableOther curent liabilitiesTotal current liabilitiesLong term debtOther long term liabilitiesTotal liabilitiesPreferred stockCommon stock netAdchtional Paid-in CapitalRetained earningsTreasuy stockShareholders’ equityTotal Liab & Equity2011$1,178,54018,100664,100138,90001,999,640478,25013,3502,491,240850,0004,000869,0001,430,500(855,500) 2,298,000$47892402010$1,061,100316,500615,900108,40002,101,900378,40002,480,300850,0003,950758,0001,055,000(805,400) 1,861,550$4,341,8502009$1,138,250150,900585,40038,20001,912,750599,63002,512,380550,0003,800689,5001,245,050(789,200) 1,699,150$4,211,530
INCOME S’TATEMENTS ($ in thousands)
Fiscal year endNet salesCost of Goods SoldGrosspiofitSelling, general & admin. Exp. Income before deprec. & amort.Depreciation & amortization Interest expenseIncome before taxProvision for income taxesMinority interestNet incomeOutstanding shares(in thousands) Preferred Dividends (in thousands) 2011$11,455,500(8,026,450) 3,429,050(1,836,400) 1,592,650 (785,250) (46,195) 761,205(157,725) −−$603,480308,515$85,0002010$11,082,100(7,940,0653,142,035(1,789,200) 1,352,835(757,250) (43,340552,245(112,290) −−$439,955303,095$85,000
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Refer to the information for Net Devices Inc. What is Net Devices' return on common shareholders' equity for 2011?
Definitions:
Advertising Budget
The amount of money allocated by a business for spending on marketing and promotional activities over a specific period.
Emotional Appeal
Aims to satisfy consumers’ emotional desires rather than their utilitarian needs.
Utilitarian Needs
Basic or functional needs that consumers seek to fulfill through the acquisition and use of products and services, typically focused on practical benefits rather than emotional satisfaction.
Persuasive Advertising
Communication used to motivate consumers to take action.