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Net Devices Inc  ASEETS ($in thousands) \text { ASEETS (\$in thousands) }  LIABLIIES ( $ in thousands) \text { LIABLIIES ( \$ in thousands) }

question 88

Multiple Choice

Net Devices Inc. The following balance sheets and income statements are for Net Devices Inc., a manufacturer of small electronic devices, including calculators, personal digital assistants and mp3 players. For purposes of these questions assume that the company has an effective tax rate of 35%.
BALANCE SHEETS
 ASEETS ($in thousands)  \text { ASEETS (\$in thousands) }


 Fiscal year end Cash Marketable securities Receivables Inventories Other current assets Total current assets Property, plant & equipment Intangibles Deposits & other assets Total assets2011$875,6506,560771,5801,320,150249,0003,222,9401,118,750263,050184,500$4,789,2402010$571,2500775,2501,254,600231,2002,832,3001,100,300241,000168,250$4,341,8502009$154,2300902,0001,418,500229,9002,704,6301,122,400215,600168,900$4211530\begin{array}{c}\begin{array}{lll}\text { Fiscal year end}\\ \text { Cash}\\ \text { Marketable securities}\\ \text { Receivables}\\ \text { Inventories}\\ \text { Other current assets}\\ \text { Total current assets}\\\\ \text { Property, plant \& equipment}\\\\ \text { Intangibles}\\ \text { Deposits \& other assets}\\ \text { Total assets} \end{array}\begin{array}{l}2011 \\\$ 875,650 \\6,560 \\771,580 \\1,320,150 \\\underline{249,000}\\{3,222,940} \\\\1,118,750 \\\\263,050 \\\underline{184,500}\\\underline{\$ 4,789,240} \end{array}\begin{array}{l}2010 \\\$ 571,250 \\0 \\775,250 \\1,254,600 \\\underline{231,200}\\2,832,300 \\\\1,100,300 \\\\241,000 \\\underline{168,250}\\\underline{ \$ 4,341,850} \end{array}\begin{array}{l}2009 \\\$ 154,230 \\0 \\902,000 \\1,418,500 \\\underline{229,900}\\{2,704,630} \\\\1,122,400 \\\\215,600 \\\underline{168,900}\\\underline{\$ 4211530} \end{array}\end{array}

 LIABLIIES ( $ in thousands)  \text { LIABLIIES ( \$ in thousands) }

Fiscal year endAccounts payableCurrent long term debtAcculed expensesIncome taxespayableOther curent liabilitiesTotal current liabilitiesLong term debtOther long term liabilitiesTotal liabilitiesPreferred stockCommon stock netAdchtional Paid-in CapitalRetained earningsTreasuy stockShareholders’ equityTotal Liab & Equity2011$1,178,54018,100664,100138,90001,999,640478,25013,3502,491,240850,0004,000869,0001,430,500(855,500) 2,298,000$47892402010$1,061,100316,500615,900108,40002,101,900378,40002,480,300850,0003,950758,0001,055,000(805,400) 1,861,550$4,341,8502009$1,138,250150,900585,40038,20001,912,750599,63002,512,380550,0003,800689,5001,245,050(789,200) 1,699,150$4,211,530\begin{array}{c}\begin{array}{lll}\text {Fiscal year end}\\\text {Accounts payable}\\\text {Current long term debt}\\\text {Acculed expenses}\\\text {Income taxespayable}\\\text {Other curent liabilities}\\\text {Total current liabilities}\\\\\text {Long term debt}\\\text {Other long term liabilities}\\\text {Total liabilities}\\\\\text {Preferred stock}\\\text {Common stock net}\\\text {Adchtional Paid-in Capital}\\\text {Retained earnings}\\\text {Treasuy stock}\\\text {Shareholders' equity}\\\\\text {Total Liab \& Equity} \end{array}\begin{array}{l}2011 \\\$ 1,178,540 \\18,100 \\664,100 \\138,900 \\\underline{\quad0}\\{1,999,640} \\\\478,250 \\\underline{13,350}\\{2,491,240} \\\\850,000 \\ 4,000 \\869,000 \\1,430,500 \\\underline{(855,500) }\\\underline{2,298,000} \\\\\underline{\$ 4789240} \\ \end{array}\begin{array}{l}2010 \\\$ 1,061,100 \\316,500 \\615,900 \\108,400 \\\underline{\quad0}\\{2,101,900} \\\\378,400 \\\underline{\quad0}\\{2,480,300} \\\\850,000 \\3,950 \\758,000 \\1,055,000 \\\underline{(805,400) }\\\underline{1,861,550} \\\\ \underline{\$ 4,341,850} \end{array}\begin{array}{l}2009 \\\$ 1,138,250 \\150,900 \\585,400 \\38,200 \\\underline{\quad0}\\1,912,750 \\\\599,630 \\\underline{\quad0}\\ 2,512,380 \\\\550,000 \\3,800 \\689,500 \\1,245,050 \\\underline{(789,200) } \\\underline{ 1,699,150}\\\\\underline{\$4,211,530} \end{array}\end{array}

 INCOME S’TATEMENTS ($ in thousands)  \text { INCOME S'TATEMENTS (\$ in thousands) }

Fiscal year endNet salesCost of Goods SoldGrosspiofitSelling, general & admin. Exp. Income before deprec. & amort.Depreciation & amortization Interest expenseIncome before taxProvision for income taxesMinority interestNet incomeOutstanding shares(in thousands) Preferred Dividends (in thousands) 2011$11,455,500(8,026,450) 3,429,050(1,836,400) 1,592,650 (785,250)  (46,195) 761,205(157,725) $603,480308,515$85,0002010$11,082,100(7,940,0653,142,035(1,789,200) 1,352,835(757,250) (43,340552,245(112,290) $439,955303,095$85,000\begin{array}{c}\begin{array}{lll}\text {Fiscal year end}\\\text {Net sales}\\\text {Cost of Goods Sold}\\\text {Grosspiofit}\\\\\text {Selling, general \& admin. Exp.}\\\text { Income before deprec. \& amort.}\\\\\text {Depreciation \& amortization }\\\text {Interest expense}\\\\\text {Income before tax}\\\text {Provision for income taxes}\\\text {Minority interest}\\\\\text {Net income}\\\\\text {Outstanding shares(in thousands) }\\\text {Preferred Dividends (in thousands) }\end{array}\begin{array}{l}2011 \\\$ 11,455,500\\\underline{(8,026,450) }\\{3,429,050} \\\\\underline{(1,836,400) }\\{1,592,650} \\\\\text { (785,250) } \\\underline{(46,195) }\\\\761,205 \\(157,725) \\\underline{\quad\quad--}\\\\\underline{\$603,480 }\\\\308,515 \\\$85,000 \end{array}\begin{array}{l}2010 \\\$ 11,082,100 \\\underline{(7,940,065}\\{3,142,035} \\\\\underline{(1,789,200) }\\{1,352,835} \\\\(757,250) \\\underline{(43,340} \\\\552,245 \\(112,290) \\\underline{\quad\quad--}\\\\\underline{\$439,955}\\\\303,095\\\$85,000 \end{array}\end{array}

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Refer to the information for Net Devices Inc. What is Net Devices' return on common shareholders' equity for 2011?


Definitions:

Advertising Budget

The amount of money allocated by a business for spending on marketing and promotional activities over a specific period.

Emotional Appeal

Aims to satisfy consumers’ emotional desires rather than their utilitarian needs.

Utilitarian Needs

Basic or functional needs that consumers seek to fulfill through the acquisition and use of products and services, typically focused on practical benefits rather than emotional satisfaction.

Persuasive Advertising

Communication used to motivate consumers to take action.

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