A Change in the _________________________ or _________________________ Will Not Change

question 22

Short Answer

A change in the _________________________ or _________________________ will not change a preset series of cash flows, however it will change the present value of those cash flows.

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Definitions:

Elaboration Likelihood

A theory suggesting the degree to which people are likely to pay attention to and elaborate on persuasive messages, influenced by their motivation and ability to process the message.

Motivation

The force that moves people to behave, think, and feel the way they do.

Self-perception Theory

A psychological theory suggesting that people develop their attitudes and opinions by observing their own behavior and concluding what attitudes must have caused it.

Psychological Discomfort

A mental state of unease which can stem from anxiety, stress, unfamiliarity, or situations that push one out of their comfort zone.