Which of the Following Tactics Are Most Likely to Be

question 100

Multiple Choice

Which of the following tactics are most likely to be used by social movements?

• A) protest and civil disobedience
• B) letter writing campaigns
• C) demonstrations outside of federal building
• D) financial donations to candidates in local elections

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Definitions:

Target Audience

A specific group of consumers identified as the intended recipients of a marketing message, based on demographic, psychographic, or behavioral characteristics.

Frequency

The average number of times a person in the target audience is exposed to a message or an advertisement.

Complex Ideas

Thoughts or concepts that are composed of multiple elements, requiring significant thought or abstraction to understand.

Brand Extensions

The practice of extending an existing brand name to new product categories or markets to leverage existing brand equity.