When Reporters Are Assigned to Specific Types of News, Policies

question 23

Multiple Choice

When reporters are assigned to specific types of news, policies, or events this is known as ______.

• A) the beat system
• B) horse race
• C) feeding frenzy
• D) commercial bias

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Definitions:

Relationship Marketing

A marketing strategy focusing on building long-term relationships with customers rather than on individual transactions.

Production Era

A historical period in business where the focus was on production capabilities and efficiencies, with the belief that any product made efficiently and of good quality would sell.

Quality Products

Products that consistently meet or exceed customer expectations regarding their functionality, durability, and reliability.

Possession Utility

The value added by the process of transferring the ownership of a product or service from one party to another, enhancing its appeal to potential buyers.