The CEO and CFO of TNS Corporation Wanted to Expand

question 67

Multiple Choice

The CEO and CFO of TNS Corporation wanted to expand into e-business, but the company's board of directors was unwilling to approve their plan.Which of the following theories will best help the CEO and CFO persuade the board of directors to support their idea?

• A)Capability maturity model
• B)Systems development life cycle
• C)Expectancy theory
• D)COSO enterprise risk management framework

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Definitions:

Lifetime Value

The total worth to a business of a customer over the whole period of their relationship.

Potential Revenue Stream

Future income that could be generated from a business activity or investment, not yet realized.

Operational CRM

Customer relationship management focused on the direct interactions with customers, aiming to enhance customer service, sales, and marketing operations.

Back-Office

Refers to the administrative and support personnel in a company who are not client-facing, involved with functions such as accounting, IT, and human resources.