Refer to the Following Case as You Respond to the Next

question 5

Multiple Choice

Refer to the following case as you respond to the next question: The Celebration Theatre is a small, independent theatre that puts on 12 plays per year. 30 days before the start of each calendar quarter, Celebration prepares advertising for the productions in the upcoming quarter. They advertise on their web site, via e-mail to their season subscribers and via direct mail and brochures to others.Patrons can buy tickets for a single play; alternatively, they can subscribe to all three plays each quarter. Quarterly subscriptions offer a 25% discount from the prices of single tickets. Patrons may purchase tickets over the phone, at the box office or via the theatre's web site. All tickets are held at the box office where they can be picked up as early as one week prior to the performance. The theatre has an "open seating" plan, so patrons do not reserve a specific seat at any performance.If tickets are purchased in person at the box office, non-subscribers may pay with cash or a major credit card; subscribers can pay with cash, major credit card or check. All tickets purchased over the phone or via the web site must be paid for with a major credit card. Celebration maintains an electronic database to track all ticket sales; paper tickets are printed at least ten days prior to a performance.Any paid tickets that are not claimed at least thirty minutes prior to the performance are sold on a "first-come, first-serve" basis at a 50% discount.Which of the following statements would be most true in a systems flowchart of the Celebration Theatre case?

• A)One of the flowchart columns would have "patrons" as its heading.
• B)One of the flowchart columns would have "theatre personnel" as its heading.
• C)Both A and B are true.
• D)Neither A nor B is true.

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Definitions:

Room Service Menu

A list of food and beverage items that guests can order to be delivered directly to their hotel room.

Community

A group of people living in the same place or having a particular characteristic in common, or a feeling of fellowship with others as a result of sharing common attitudes, interests, and goals.

Core Goals

Fundamental objectives or aims that an organization or individual strives to achieve, often guiding their long-term actions and strategies.

Online Marketing

The practice of leveraging web-based channels to spread a message about a company's brand, products, or services to its potential customers.