Information Technology Can Be an Important Tool in Which of the Five

question 14

Multiple Choice

Information technology can be an important tool in which of the five generic elements of an AIS?

• A)Inputs and outputs only
• B)Outputs and storage only
• C)Processes and storage only
• D)Any of the elements

Differentiate between the types of needs (biogenic, psychogenic, utilitarian, hedonic) and their implications for marketing.

Identify and explain different theories of motivation (e.g., drive theory, expectancy theory).

Recognize different types of motivational conflicts and their resolution strategies.

Describe the process through which needs become actualized into wants and goals.

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Definitions:

Convergence

The trend of blending together different technological systems, media platforms, or industries into a cohesive, unified experience.

Physical Devices

Physical Devices relate to the hardware components of a computer system or network, including everything from the central processing unit and memory to peripherals like keyboards and printers.

Mobile Computing

Refers to the use of portable computing devices, such as smartphones and tablets, in conjunction with mobile communication technologies to enable users to access the internet, networks, and applications while on the move.

Mobile Commerce

The buying and selling of goods and services through wireless handheld devices such as smartphones and tablets.