Which One of the Following Is Not Categorized as a Long-Term

question 52

Multiple Choice

Which one of the following is not categorized as a long-term assets?

• A) Intangibles
• B) Property, plant, and equipment
• C) Inventory
• D) Patents

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Definitions:

Advertising Equivalency Value

An estimated monetary value assigned to non-paid media exposure, based on what the exposure would have cost if it were paid advertising.

Earned Media Model

A marketing concept where brand awareness is generated through word-of-mouth, customer experiences, or organic mentions rather than through paid advertising.

SNSs

Refers to Social Networking Services, platforms where users can build social networks or social relations with other people who share similar personal or career interests, activities, backgrounds, or real-life connections.

Call To Action

A phrase or instruction used in marketing to provoke an immediate response or encourage an immediate sale, such as "Buy now" or "Click here".