Examlex
Which of the following statements is not true?
Retail Store
A business establishment that sells goods to consumers, typically in small quantities for personal use.
Usage Rate
The quantity consumed or patronage (store visits) during a specific period. Frequency marketing focuses on usage rate.
Behavioral Segmentation
The process of dividing a market into groups based on consumer behaviors, such as purchasing habits or loyalty.
Product Features
The attributes or characteristics that make up a product, distinguishing it from others in the market.
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