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The test statistic used in ANOVA is Student's t.
Customer Responses
The reactions or feedback from customers regarding a company's products, services, or policies, which can influence business strategies.
Behavioral Segmentation
The process of dividing a market into segments based on consumer behaviors, such as purchasing habits, spending patterns, and brand interactions, for targeted marketing.
Product Knowledge
The understanding and information a company or individual has about a product’s features, benefits, application, and use.
Demographic Segmentation
The process of dividing a market into segments based on demographic factors such as age, gender, income, education, and ethnicity to better target marketing efforts.
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