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Based on the Nielsen ratings, the local CBS affiliate claims its 11:00 PM newscast reaches 41% of the viewing audience in the area. In a survey of 100 viewers, 36% indicated that they watch the late evening news on this local CBS station. What is the alternate hypothesis?
Integrity
The quality of being honest and having strong moral principles, or the state of being whole and undivided.
Role Modeling
The process in which individuals influence others by serving as examples or patterns of behavior for them to emulate.
Proper Behavior
Conduct that is regarded as socially acceptable or appropriate in a given situation or environment.
Well-Liked
Being favorably regarded or appreciated by a wide range of individuals.
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