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An Ordinal Level of Measurement Implies Some Sort of Ranking

question 5

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An ordinal level of measurement implies some sort of ranking.


Definitions:

Memorized Sales Presentation

A scripted pitch that a salesperson delivers from memory to potential customers.

AIDA Procedure

A model used in marketing and advertising that stands for Attention, Interest, Desire, and Action; outlining the steps to influence a customer's buying decision.

Formula Sales Presentation

A standardized and methodological approach to sales presentations, following a specific formula to achieve consistency and effectiveness in selling efforts.

High Pressure Selling

A sales approach characterized by aggressive tactics designed to pressure a customer into making a purchase decision quickly.

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