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A purchase of assets merger recording is desirable due to the possibility of the creation of goodwill on the books of the surviving firm.
Complete Counterbalancing
An experimental design technique where all possible orders of presenting stimuli are used to control for order effects.
Matched Pairs Design
A method of assigning subjects to groups in which pairs of subjects are first matched on some characteristic and then individually assigned randomly to groups.
Matching Variable
A characteristic used to ensure that members of different groups in a study are similar on that particular attribute.
Dependent Variable
The variable in an experiment that is observed and measured, expected to change as a result of alterations to the independent variable.
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