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The certainty equivalent approach:
Lost Customer Goodwill
Refers to the adverse impact on a company's brand reputation or customer loyalty due to negative experiences or dissatisfaction.
Shortage Cost
Costs incurred when demand exceeds supply, leading to inventory shortfalls, lost sales, and potential damage to customer satisfaction.
Negative Cumulative Cash Surplus
A financial situation where the cumulative cash flows from a project or business are negative, indicating a deficit.
Borrowing Need
The necessity for an individual or organization to raise funds through loans or debt issuance to finance its operations or investments.
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