A Quick Ratio Much Smaller Than the Current Ratio Reflects

question 14

Multiple Choice

A quick ratio much smaller than the current ratio reflects:

• A) a small portion of current assets is in inventory.
• B) a large portion of current assets is in inventory.
• C) that the firm will have a high inventory turnover.
• D) that the firm will have a high return on assets.

---

Definitions:

Marketing Research Concepts

Key principles and methodologies employed to gather, analyze, and interpret data relevant to marketing decision-making.

Conducting Marketing Research

The process of gathering, analyzing, and interpreting information about a market, about a product or service to be offered for sale in that market.

Challenges

Difficulties or obstacles that need to be overcome in order to achieve a goal or complete a task.

Big Data

A term that describes both the growth in information that inundates businesses each day and the complex tools used to analyze the data and derive meaningful insights.