Which of the Following Does Not Correctly Describe the Effect

question 109

Multiple Choice

Which of the following does not correctly describe the effect of a credit card discount?

• A)Net sales decrease and gross profit decreases.
• B)Net sales decrease and net income decreases.
• C)Operating expenses remain the same and net income decreases.
• D)Neither operating expenses nor net income is affected

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Definitions:

Implied Claims

Statements or messages that are suggested indirectly in communication, rather than being explicitly stated.

Bait-and-Switch Advertising

A deceptive marketing strategy where a product is advertised at a low price to lure customers, who are then persuaded to buy a more expensive item.

Product Benefit

The positive outcomes or advantages that a consumer can expect to gain from using a product.

Conventional Marketing

Traditional marketing methods such as print ads, billboards, and broadcasting that do not involve digital channels.