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Selling shareholders who are offered cash or another company's shares in a merger may be willing to part with the shares they hold because
Consumer Surplus
The difference between the highest price a consumer is willing to pay and the actual price they pay in the market.
Market Demand
The total amount of a product or service that consumers in a market are willing and able to purchase at a given price level in a given time period.
Consumer Surplus
The difference between the maximum price consumers are willing to pay for a good or service and the price they actually pay.
Consumer Surplus
The contrast between the fee consumers are inclined to pay for a good or service and the fee they ultimately pay.
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