______________ Occurs When a Company Is Broken Up into Smaller

question 91

Multiple Choice

______________ occurs when a company is broken up into smaller divisions and sold for a profit.

• A) Liquidation
• B) Internal reorganization
• C) Bankruptcy
• D) Restructuring

---

Definitions:

Marketing Mix

A set of marketing tools—often referred to as the 4Ps (product, price, place, and promotion)—that businesses use to pursue their marketing objectives.

Competitive Price

A pricing strategy where a product or service is offered at a price considered to be more attractive than those of the competitors.

Television Advertisements

Marketing messages broadcasted through television channels to promote products, services, or ideas to a wide audience.

Market Segmentation

The process of dividing a target market into smaller, more defined categories of consumers who share similar characteristics and needs.