Why Is Maslow's Theory Criticized

question 44

Multiple Choice

Why is Maslow's theory criticized?

• A) The concept of self-actualization was unfounded.
• B) There is little evidence that needs are structured or operate in the way it describes.
• C) The esteem need is a more powerful motivator than self-actualization.
• D) It does not adequately describe how an organization can satisfy higher-order needs.
• E) Its terminology tends to alienate those to whom it is applied.

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Definitions:

SWOT Analysis

A strategic planning tool that identifies and evaluates a company's Strengths, Weaknesses, Opportunities, and Threats, facilitating informed decision-making.

Perceptual Map

A visual representation used in marketing to display how consumers perceive a product or brand in comparison to its competitors on various dimensions.

Differentiated Marketing

A strategy where a company targets multiple market segments with a unique marketing strategy for each, rather than adopting a mass marketing approach.

Segmenting The Market

The method involves categorizing a wide market of current and prospective customers, both in the consumer and business spheres, into smaller segments that share common attributes.