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According to the Equity Theory, There Are Four Referent Comparisons

question 102

Multiple Choice

According to the equity theory, there are four referent comparisons. The referent comparison known as other-inside refers to ________.


Definitions:

Sales Messages

Sales messages are communications designed to persuade an audience to purchase a product or service, emphasizing benefits and value to the consumer.

Scenario Painting

Scenario painting involves creating detailed and vivid descriptions of situations or possible outcomes to help in analysis or decision-making processes.

Tangible Rewards

Physical or material rewards given as recognition for an accomplishment or behavior.

Intangible Rewards

Non-material incentives or motivational rewards that are not physically measurable, such as recognition or job satisfaction.

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